Koshman Marketing 11/12
Introduction
Discover Marketing
>
Marketing function and purpose
What is Price
What is Marketing
What is Product
What is Promotion
What is Place
The 4 C's of Marketing
Key Concepts to Review
Quiz
History of Advertising
Merchants of cool
Unit 1 Product
New Product kickstarter
Product Poster Project
Features and Benefits
Franchising
Market Segmentation
Market Research
>
Taste Testing
>
Product Pitch
Product placement
Research Case study
Slingshot
Unit 2 Price
Price Mix basics
Unit 3 Promotion
Advertising to Children
Board Games
The Persuaders
Product Packaging
Advertising to a Market Segment "Youth"
Harley Davidson Project
Sports Marketing Assignment
Shark Tank Evaluations
Logo's
>
Test your logo skills
Logo Project
Unit 4 Place
Digital Marketing
Amazon.com
Projects
Supermarket Project
>
Pre Supermarket visit
Supermarket visit Instructions
QR Code and Canvas
QR hunt
Jingles search
M & M Project
Student Self Evaluation
Resources
Reference Material
>
social media answers
lesson plans
>
4 P's Project
Group Project
Marketing the bad
lesson plan persuaders
Link Page
Introduction
Discover Marketing
>
Marketing function and purpose
What is Price
What is Marketing
What is Product
What is Promotion
What is Place
The 4 C's of Marketing
Key Concepts to Review
Quiz
History of Advertising
Merchants of cool
Unit 1 Product
New Product kickstarter
Product Poster Project
Features and Benefits
Franchising
Market Segmentation
Market Research
>
Taste Testing
>
Product Pitch
Product placement
Research Case study
Slingshot
Unit 2 Price
Price Mix basics
Unit 3 Promotion
Advertising to Children
Board Games
The Persuaders
Product Packaging
Advertising to a Market Segment "Youth"
Harley Davidson Project
Sports Marketing Assignment
Shark Tank Evaluations
Logo's
>
Test your logo skills
Logo Project
Unit 4 Place
Digital Marketing
Amazon.com
Projects
Supermarket Project
>
Pre Supermarket visit
Supermarket visit Instructions
QR Code and Canvas
QR hunt
Jingles search
M & M Project
Student Self Evaluation
Resources
Reference Material
>
social media answers
lesson plans
>
4 P's Project
Group Project
Marketing the bad
lesson plan persuaders
Link Page
When you have completed all sections of the Project do the Self evaluation on your performance. Print and hand in.