Film makers have found ways to pay for their films other than just in ticket sales. Product placement can be found in almost all of today's films, except for period pieces. What is product placement? Product placement is when a scene contains a product that looks like it should be there but has really been placed there to subconsciously get us to buy the product. For example, an actor or actress may drink a Diet Coke, happen to stop in a Starbucks for a coffee, or get a package delivered from Federal Express. While the items may seem like a natural part of the movie, the companies have paid for their products to be displayed throughout the film. It is a convenient and easy way for marketers to advertise their products. This lesson will show students how it's done.
Objectives
Product placement is a promotional tool used by marketers to influence your thinking subconsciously into buying a particular product.
Activity
We will watch a short clip of a variety of movies. While you watch, try to develop some ideas to place more products in the shows.
Objectives
- Students will understand the term product placement.
- Students will be able to find products within a film easily that have been put there for the purpose of increasing marketing sales.
- Have you ever seen someone drinking a product, such as coffee or soda, in a movie?
- Have you ever seen anyone eating food during a movie? Did anything stand out? Could you tell what company the food came from?
Product placement is a promotional tool used by marketers to influence your thinking subconsciously into buying a particular product.
Activity
We will watch a short clip of a variety of movies. While you watch, try to develop some ideas to place more products in the shows.
Marketing Activity
Making Product Placements
Background:
As you’ve learned, companies commonly use Product Placements to promote their brands in a non-conventional, sometimes hidden, way.
In this activity, you will practice creating appropriate and meaningful product placements to be used in a popular television show.
Instructions:
• Teams of 2-3
• Choose a product from the list below (first come, first serve)
• Once you have selected a product, develop an idea for promoting the product via product
placement on a CURRENT popular television show
** A list of the top 20 shows is below**
• Remember: The most effective product placements weave their way into the context of the
show. They go beyond simply appearing on camera. As such, your idea should include not only
the show you will be placing the product on, but also how the product will be featured.
• Keep in mind the target market for your product and try to find a show that will appeal to your
target market.
• After your group is finished, you will present your ideas to the class
**You may use a PowerPoint presentation or other visual aids to assist you in your
presentation, but these are not required**
Products:
Pantene Shampoo (Proctor & Gamble)
Gillette Razors (Proctor & Gamble)
Jones Soda – Any Flavor (Jones Soda Company)
Nike Shox Shoes (Nike)
Doritos – Cool Ranch (Frito Lay)
Kindle e-Book Reader (Amazon.com)
Apple iPad (Apple)
Ford Fusion (Ford)
Little Debbie Nutty Bars (McKee Foods)
KFC Double Down Sandwich (KFC)
Skittles (Mars)
Red Bull Lite(Yoovidhya family)
Hatchimals (Spin Master )
*******
Top 20 Broadcast Television Shows – Sept. 24-30
Listings include the week’s ranking and viewership.
1. Sunday Night Football: NY Giants at Philadelphia, NBC, 22.77 million.
2. “NCIS,” CBS, 20.48 million.
3. “Sunday Night NFL Pre-Kick,” NBC, 17.05 million.
4. “NCIS: Los Angeles,” CBS, 16.74 million.
5. “The Big Bang Theory,” CBS, 15.66 million.
6. “Vegas,” CBS, 14.85 million.
7. “Modern Family,” ABC, 14.44 million.
8. “Person of Interest,” CBS, 14.28 million.
9. “Dancing with the Stars,” ABC, 14.11 million.
10. “Elementary,” CBS, 13.41 million.
11. “Two and a Half Men,” CBS, 12.54 million.
12. “Football Night in America Part 3,” NBC, 12.39 million.
13. “The Voice” (Monday), NBC, 12.18 million.
14. “Dancing with the Stars Results,” ABC, 11.79 million.
15. “Criminal Minds,” CBS, 11.73 million.
16. “Grey’s Anatomy,” ABC, 11.73 million.
17. “The Voice” (Tuesday), NBC, 11.57 million.
18. “60 Minutes,” CBS, 11.52 million.
19. “Once Upon a Time,” ABC, 11.36 million.
20. “Blue Bloods,” CBS, 11.22 million.
Making Product Placements
Background:
As you’ve learned, companies commonly use Product Placements to promote their brands in a non-conventional, sometimes hidden, way.
In this activity, you will practice creating appropriate and meaningful product placements to be used in a popular television show.
Instructions:
• Teams of 2-3
• Choose a product from the list below (first come, first serve)
• Once you have selected a product, develop an idea for promoting the product via product
placement on a CURRENT popular television show
** A list of the top 20 shows is below**
• Remember: The most effective product placements weave their way into the context of the
show. They go beyond simply appearing on camera. As such, your idea should include not only
the show you will be placing the product on, but also how the product will be featured.
• Keep in mind the target market for your product and try to find a show that will appeal to your
target market.
• After your group is finished, you will present your ideas to the class
**You may use a PowerPoint presentation or other visual aids to assist you in your
presentation, but these are not required**
Products:
Pantene Shampoo (Proctor & Gamble)
Gillette Razors (Proctor & Gamble)
Jones Soda – Any Flavor (Jones Soda Company)
Nike Shox Shoes (Nike)
Doritos – Cool Ranch (Frito Lay)
Kindle e-Book Reader (Amazon.com)
Apple iPad (Apple)
Ford Fusion (Ford)
Little Debbie Nutty Bars (McKee Foods)
KFC Double Down Sandwich (KFC)
Skittles (Mars)
Red Bull Lite(Yoovidhya family)
Hatchimals (Spin Master )
*******
Top 20 Broadcast Television Shows – Sept. 24-30
Listings include the week’s ranking and viewership.
1. Sunday Night Football: NY Giants at Philadelphia, NBC, 22.77 million.
2. “NCIS,” CBS, 20.48 million.
3. “Sunday Night NFL Pre-Kick,” NBC, 17.05 million.
4. “NCIS: Los Angeles,” CBS, 16.74 million.
5. “The Big Bang Theory,” CBS, 15.66 million.
6. “Vegas,” CBS, 14.85 million.
7. “Modern Family,” ABC, 14.44 million.
8. “Person of Interest,” CBS, 14.28 million.
9. “Dancing with the Stars,” ABC, 14.11 million.
10. “Elementary,” CBS, 13.41 million.
11. “Two and a Half Men,” CBS, 12.54 million.
12. “Football Night in America Part 3,” NBC, 12.39 million.
13. “The Voice” (Monday), NBC, 12.18 million.
14. “Dancing with the Stars Results,” ABC, 11.79 million.
15. “Criminal Minds,” CBS, 11.73 million.
16. “Grey’s Anatomy,” ABC, 11.73 million.
17. “The Voice” (Tuesday), NBC, 11.57 million.
18. “60 Minutes,” CBS, 11.52 million.
19. “Once Upon a Time,” ABC, 11.36 million.
20. “Blue Bloods,” CBS, 11.22 million.