https://www.canva.com/ http://pho.to/ http://bighugelabs.com/
Using the Canva.com site and any others you are to create 4 poster marketing campaign to promote your product. The posters must be significantly different but have a central theme. The posters must direct the consumer to do something. Ie go to website, go to store, attend event, facebook page etc.
Posters should be 8 * 10 inches so they could be printed on a standard letter page.
Due date Monday Nov 2/15
Here are 9 quick graphic design tips for your great poster design:
Establish the information to be conveyed and its hierarchy. The most important (or name of the event) should be the biggest and brightest.
Decide on the size, proportion, and shape. Your poster can be small, like letter-size or large (billboard!)
Research the locations for your poster. Is it an appropriate venue? You don’t want to promote a garden party at a construction site.
In this day of techno-communication, have a website or landing page for your event and get a QR Code or link (keep the name simple, please!) and drive them to your website. Easy for people to scan with their smart phone.
Simplify the information to be communicated. Let me repeat, simplify the information to be communicated. You have a short amount of time to convey your message. Don’t muddle it with a lot of stuff they can get on your website.
Produce scaled-down version of the design. This serves two purposes: 1. you can use the design on your web page or in an email and, 2. Print it out, tape it on the wall and back up…can you easily read it? Does it grab your attention?
Consider how to space your elements. Don’t be afraid of color or white space.
Select the correct typefaces that work for your design or event. Not too many! 2 or three should do it. Circus type for Circus events. Think “can I read it?”
Make sure the message is conveyed clearly and dynamically. Simple words. Short message.
1. Use of Space
Much like a painting or a photo, a poster, website, or blog should first be designed with the big picture in mind. All the space available to you should be taken advantage of, and all the basic rules of composition apply.
This includes using lines to direct the eye, shapes to create the mood, and the rule of thirds to evenly distribute the objects. More specific to posters, website, and blogs, it’s important to avoid cramming too much into the space you have available.
White space is incredibly important and can be used to draw attention not only to certain objects in your poster, but to your poster as a whole. The less clutter you have in your poster, website, or blog, the more important it will look and the better impression it will make on viewers and readers.
2. Color Schemes
Don’t go all out with colors. It’s much better to decide on a color palette and only use select tints from the limited array you set aside. Having a scheme of colors can be much more attractive than using whatever random shades appeal to you.
If you don’t have a Doctorate in Color Psychology, read up on the basic of color schemes and what goes well with what as well as what doesn’t. If you see a color scheme you like in a website or poster, feel free to experiment with it for yourself!
Try to avoid combining colors that clash with each other, as well as palettes that clash such as pastels and neon’s.
3. Typography
Because the text of your poster or website will be how you convey much of your information, it’s important to use a font that is clear and easily readable. Use one with plenty of inner space and wide circles in letters such as ‘o’ and ‘p.’
If you have a title, make it larger than the rest of the text and able to be seen from farther away. Titles, headings, and sub-headings should usually be sans serif fonts to make them appear cleaner and easier to read.
Text body, if you wish, can be a serif font but make sure it’s not too curly. A good general tip is to never use more than three or at most four different fonts inside one poster, website, or blog. Two different fonts is usually more than enough.
4. Word Count
Keep it concise. The less text there is the better. Your poster, as well as the main page of your website or blog, should appear more as a basic outline than a full novel.
Just include the most important information and keep it as straight forward and as least confusing as possible. Make sure to include where to go to find out more and do have a page that provides more detailed information for the curious.
5. Contrast
In order for the text you do include in your poster, website, or blog to be as readable as possible, it’s important to make sure there is a good amount of contrast between the text and the background it is set against. When it comes to text, the more black on white or white on black you can provide the better. If not, at least make sure to set light text against a dark background and dark text against as light a background as you can muster.
If you have text set against a picture background, try fading the picture as much as plausible and making the text nice and dark. Also, make sure you turn down the contrast rate of the background picture so that no spots in it are too dark to decipher the superimposed text.
6. Limit Info
Besides just limiting text, you should, if possible, choose one or two simple themes or ideas for your poster and stick to those. One really good idea on a poster or web page is better than a jumble of ten intermediate ones.
One heartwarming and descriptive picture, illustration, or photograph is better than ten okay ones. You will be able to get all your other information out somewhere else but for the poster or the main page of your website, keep it simple and concise.
Check out the following website for some really innovative Marketing posters
http://graphicdesignjunction.com/2012/06/60-best-print-advertising-campaigns/
Evaluatoin Criteria - /15
Overall Appearance
0
Cluttered or sloppy appearance. Gives the impression of a solid mass of text and graphics, or pieces are scattered and disconnected. Little white space.
1
Pleasant to look at. Pleasing use of colors, text, and graphics.
2
Very pleasing to look at. Particularly nice colors and graphics.
White Space
0
Very little. Gives the impression of a solid mass of text and graphics.
1
OK. Sections of the poster are separated from one another.
2
Lots. Plenty of room to rest the eyes. Lots of separation.
Text / Graphics Balance
0
Too much text. The poster gives an overwhelming impression of text only. OR Not enough text. Cannot understand what the graphics are supposed to relate.
1
Balanced. Text and graphics are evenly dispersed in the poster. There seems to be enough text to explain the graphics.
Text Size
0
Too small to view comfortably from a distance of 1-1.5 meters.
0.5
Main text OK, but text in figures too small.
1
Easy to read from 1-1.5 meters.
2
Very easy to read.
Organization and Flow
0
Cannot figure out how to move through poster.
1
Implicit. Headings (Introduction, Methods, etc) or other device implies organization and flow.
2
Explicit numbering, column bars, row bars, etc.
Author Identification
0
None.
1
Partial. Not enough information to contact author without further research. This includes missing zip codes on addresses.
2
Complete. Enough information to contact author by mail, phone, or e-mail without further research.
Research Objective
0
Can't find.
1
Present, but not explicit. Buried at end of "Introduction", "Background", etc.
2
Explicit. This includes headings of "Objectives", "Aims", "Goals", etc.
Main Points
0
Can't find.
1
Present, but not obvious. May be imbedded in monolithic blocks of text.
2
Explicitly labeled (e.g., "Main Points", "Conclusions", "Results").
https://www.canva.com/ http://pho.to/ http://bighugelabs.com/
Using the Canva.com site and any others you are to create 4 poster marketing campaign to promote your product. The posters must be significantly different but have a central theme. The posters must direct the consumer to do something. Ie go to website, go to store, attend event, facebook page etc.
Posters should be 8 * 10 inches so they could be printed on a standard letter page.
Due date Monday Nov 2/15
Here are 9 quick graphic design tips for your great poster design:
Establish the information to be conveyed and its hierarchy. The most important (or name of the event) should be the biggest and brightest.
Decide on the size, proportion, and shape. Your poster can be small, like letter-size or large (billboard!)
Research the locations for your poster. Is it an appropriate venue? You don’t want to promote a garden party at a construction site.
In this day of techno-communication, have a website or landing page for your event and get a QR Code or link (keep the name simple, please!) and drive them to your website. Easy for people to scan with their smart phone.
Simplify the information to be communicated. Let me repeat, simplify the information to be communicated. You have a short amount of time to convey your message. Don’t muddle it with a lot of stuff they can get on your website.
Produce scaled-down version of the design. This serves two purposes: 1. you can use the design on your web page or in an email and, 2. Print it out, tape it on the wall and back up…can you easily read it? Does it grab your attention?
Consider how to space your elements. Don’t be afraid of color or white space.
Select the correct typefaces that work for your design or event. Not too many! 2 or three should do it. Circus type for Circus events. Think “can I read it?”
Make sure the message is conveyed clearly and dynamically. Simple words. Short message.
1. Use of Space
Much like a painting or a photo, a poster, website, or blog should first be designed with the big picture in mind. All the space available to you should be taken advantage of, and all the basic rules of composition apply.
This includes using lines to direct the eye, shapes to create the mood, and the rule of thirds to evenly distribute the objects. More specific to posters, website, and blogs, it’s important to avoid cramming too much into the space you have available.
White space is incredibly important and can be used to draw attention not only to certain objects in your poster, but to your poster as a whole. The less clutter you have in your poster, website, or blog, the more important it will look and the better impression it will make on viewers and readers.
2. Color Schemes
Don’t go all out with colors. It’s much better to decide on a color palette and only use select tints from the limited array you set aside. Having a scheme of colors can be much more attractive than using whatever random shades appeal to you.
If you don’t have a Doctorate in Color Psychology, read up on the basic of color schemes and what goes well with what as well as what doesn’t. If you see a color scheme you like in a website or poster, feel free to experiment with it for yourself!
Try to avoid combining colors that clash with each other, as well as palettes that clash such as pastels and neon’s.
3. Typography
Because the text of your poster or website will be how you convey much of your information, it’s important to use a font that is clear and easily readable. Use one with plenty of inner space and wide circles in letters such as ‘o’ and ‘p.’
If you have a title, make it larger than the rest of the text and able to be seen from farther away. Titles, headings, and sub-headings should usually be sans serif fonts to make them appear cleaner and easier to read.
Text body, if you wish, can be a serif font but make sure it’s not too curly. A good general tip is to never use more than three or at most four different fonts inside one poster, website, or blog. Two different fonts is usually more than enough.
4. Word Count
Keep it concise. The less text there is the better. Your poster, as well as the main page of your website or blog, should appear more as a basic outline than a full novel.
Just include the most important information and keep it as straight forward and as least confusing as possible. Make sure to include where to go to find out more and do have a page that provides more detailed information for the curious.
5. Contrast
In order for the text you do include in your poster, website, or blog to be as readable as possible, it’s important to make sure there is a good amount of contrast between the text and the background it is set against. When it comes to text, the more black on white or white on black you can provide the better. If not, at least make sure to set light text against a dark background and dark text against as light a background as you can muster.
If you have text set against a picture background, try fading the picture as much as plausible and making the text nice and dark. Also, make sure you turn down the contrast rate of the background picture so that no spots in it are too dark to decipher the superimposed text.
6. Limit Info
Besides just limiting text, you should, if possible, choose one or two simple themes or ideas for your poster and stick to those. One really good idea on a poster or web page is better than a jumble of ten intermediate ones.
One heartwarming and descriptive picture, illustration, or photograph is better than ten okay ones. You will be able to get all your other information out somewhere else but for the poster or the main page of your website, keep it simple and concise.
Check out the following website for some really innovative Marketing posters
http://graphicdesignjunction.com/2012/06/60-best-print-advertising-campaigns/
Evaluatoin Criteria - /15
Overall Appearance
0
Cluttered or sloppy appearance. Gives the impression of a solid mass of text and graphics, or pieces are scattered and disconnected. Little white space.
1
Pleasant to look at. Pleasing use of colors, text, and graphics.
2
Very pleasing to look at. Particularly nice colors and graphics.
White Space
0
Very little. Gives the impression of a solid mass of text and graphics.
1
OK. Sections of the poster are separated from one another.
2
Lots. Plenty of room to rest the eyes. Lots of separation.
Text / Graphics Balance
0
Too much text. The poster gives an overwhelming impression of text only. OR Not enough text. Cannot understand what the graphics are supposed to relate.
1
Balanced. Text and graphics are evenly dispersed in the poster. There seems to be enough text to explain the graphics.
Text Size
0
Too small to view comfortably from a distance of 1-1.5 meters.
0.5
Main text OK, but text in figures too small.
1
Easy to read from 1-1.5 meters.
2
Very easy to read.
Organization and Flow
0
Cannot figure out how to move through poster.
1
Implicit. Headings (Introduction, Methods, etc) or other device implies organization and flow.
2
Explicit numbering, column bars, row bars, etc.
Author Identification
0
None.
1
Partial. Not enough information to contact author without further research. This includes missing zip codes on addresses.
2
Complete. Enough information to contact author by mail, phone, or e-mail without further research.
Research Objective
0
Can't find.
1
Present, but not explicit. Buried at end of "Introduction", "Background", etc.
2
Explicit. This includes headings of "Objectives", "Aims", "Goals", etc.
Main Points
0
Can't find.
1
Present, but not obvious. May be imbedded in monolithic blocks of text.
2
Explicitly labeled (e.g., "Main Points", "Conclusions", "Results").