Koshman Marketing 11/12
Introduction
Discover Marketing
>
Marketing function and purpose
What is Price
What is Marketing
What is Product
What is Promotion
What is Place
The 4 C's of Marketing
Key Concepts to Review
Quiz
History of Advertising
Merchants of cool
Unit 1 Product
New Product kickstarter
Product Poster Project
Features and Benefits
Franchising
Market Segmentation
Market Research
>
Taste Testing
>
Product Pitch
Product placement
Research Case study
Slingshot
Unit 2 Price
Price Mix basics
Unit 3 Promotion
Advertising to Children
Board Games
The Persuaders
Product Packaging
Advertising to a Market Segment "Youth"
Harley Davidson Project
Sports Marketing Assignment
Shark Tank Evaluations
Logo's
>
Test your logo skills
Logo Project
Unit 4 Place
Digital Marketing
Amazon.com
Projects
Supermarket Project
>
Pre Supermarket visit
Supermarket visit Instructions
QR Code and Canvas
QR hunt
Jingles search
M & M Project
Student Self Evaluation
Resources
Reference Material
>
social media answers
lesson plans
>
4 P's Project
Group Project
Marketing the bad
lesson plan persuaders
Link Page
Introduction
Discover Marketing
>
Marketing function and purpose
What is Price
What is Marketing
What is Product
What is Promotion
What is Place
The 4 C's of Marketing
Key Concepts to Review
Quiz
History of Advertising
Merchants of cool
Unit 1 Product
New Product kickstarter
Product Poster Project
Features and Benefits
Franchising
Market Segmentation
Market Research
>
Taste Testing
>
Product Pitch
Product placement
Research Case study
Slingshot
Unit 2 Price
Price Mix basics
Unit 3 Promotion
Advertising to Children
Board Games
The Persuaders
Product Packaging
Advertising to a Market Segment "Youth"
Harley Davidson Project
Sports Marketing Assignment
Shark Tank Evaluations
Logo's
>
Test your logo skills
Logo Project
Unit 4 Place
Digital Marketing
Amazon.com
Projects
Supermarket Project
>
Pre Supermarket visit
Supermarket visit Instructions
QR Code and Canvas
QR hunt
Jingles search
M & M Project
Student Self Evaluation
Resources
Reference Material
>
social media answers
lesson plans
>
4 P's Project
Group Project
Marketing the bad
lesson plan persuaders
Link Page
market_survey_sheet.docx
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14 kb
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