Lesson Plan
Title:The Marketing Mix
Overview/Annotation:The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in developing an understanding of the blending of the elements of the marketing mix. It also aims to develop the ability to make judgments, given that the student will have to think about the relative importance of the elements of the mix and the way in which different products and services are marketed. The inclusion of services in the list of potential sources of investigation is designed to get students thinking about the impact of the 'additional' three P's - people, process and physical environment.
Content Standard(s)
:MKT(11-12)
Marketing Principles Interpret research results to analyze the purpose, definition, concepts, benefits, and strategies of marketing for their impact on individuals and businesses.
Explain the concepts and techniques of selling.
Analyze promotional and merchandising tools and types of promotions in marketing and management to optimize revenue.
Critique factors affecting pricing decisions.
Demonstrate effective oral presentation skills using research materials and media to sustain listeners' attention and interest.
Primary Learning Objective(s):At the end of the lessons, students should:
· Understand the meaning of the 4 P's in marketing
· Understand the necessity of blending the elements of the marketing mix to achieve marketing objectives
· Be able to apply judgment in placing significance on the elements for a variety of products and services
Additional Learning Objective(s): use of online video, introduction to online quiz.
Approximate Duration of the Lesson:Greater than 75 Minutes
Materials and Equipment:·Computer lab, tablets, cell phones.
Technology Resources Needed:·
Projector and whiteboard
· PCs for student research
Procedures/Activities:Lesson Structure:
1. Begin the lesson by showing students the sample website and menu. (5 minutes)
2. Highlight the key points under the categories of price, product, promotion, etc on the whiteboard - briefly introduce a definition of 'the marketing mix'. (5 minutes)
3. Discuss the key elements in relation to the sample product used earlier during the Presentation. Pose open-ended questions asking students to make judgements about how important the element is to the sample product used and to justify their comments. (10 minutes)
4. Point students to the Activity - the first 'Lesson should be worked on in the remainder of the lesson. (40 minutes)
5. Review the main points arising from the lesson and then have students take the lesson Quiz. (10 minutes)
Title:The Marketing Mix
Overview/Annotation:The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in developing an understanding of the blending of the elements of the marketing mix. It also aims to develop the ability to make judgments, given that the student will have to think about the relative importance of the elements of the mix and the way in which different products and services are marketed. The inclusion of services in the list of potential sources of investigation is designed to get students thinking about the impact of the 'additional' three P's - people, process and physical environment.
Content Standard(s)
:MKT(11-12)
Marketing Principles Interpret research results to analyze the purpose, definition, concepts, benefits, and strategies of marketing for their impact on individuals and businesses.
Explain the concepts and techniques of selling.
Analyze promotional and merchandising tools and types of promotions in marketing and management to optimize revenue.
Critique factors affecting pricing decisions.
Demonstrate effective oral presentation skills using research materials and media to sustain listeners' attention and interest.
Primary Learning Objective(s):At the end of the lessons, students should:
· Understand the meaning of the 4 P's in marketing
· Understand the necessity of blending the elements of the marketing mix to achieve marketing objectives
· Be able to apply judgment in placing significance on the elements for a variety of products and services
Additional Learning Objective(s): use of online video, introduction to online quiz.
Approximate Duration of the Lesson:Greater than 75 Minutes
Materials and Equipment:·Computer lab, tablets, cell phones.
Technology Resources Needed:·
Projector and whiteboard
· PCs for student research
Procedures/Activities:Lesson Structure:
1. Begin the lesson by showing students the sample website and menu. (5 minutes)
2. Highlight the key points under the categories of price, product, promotion, etc on the whiteboard - briefly introduce a definition of 'the marketing mix'. (5 minutes)
3. Discuss the key elements in relation to the sample product used earlier during the Presentation. Pose open-ended questions asking students to make judgements about how important the element is to the sample product used and to justify their comments. (10 minutes)
4. Point students to the Activity - the first 'Lesson should be worked on in the remainder of the lesson. (40 minutes)
5. Review the main points arising from the lesson and then have students take the lesson Quiz. (10 minutes)