View the Consuming kids video and then answer the questions below and submit. ( time 1 class )
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Thinking Critically About Advertising to Children
Overview | How are food and beverage marketers blurring the line between advertising and entertainment to engage young consumers, and why does this concern nutrition experts and children’s advocates? To what extent are product-related games, quizzes and apps making children both recipients and tools of marketing? In this lesson, students consider various forms of advertising, then keep logs of the ads and other branded content they encounter in a specified period, and reflect on their experiences with marketing.
Answer the following Questions
1. It is conservatively estimated that children influence more than $_______________ in food and beverage purchases each year in the United States.
a. 10 million
b. 50 million
c. 50 billion
d. 100 billion
2. In February, the McDonald’s sites HappyMeal.com and McWorld.com received a total of ______________ visitors, around half of whom were under 12.
a. 7,000
b. 70,000
c. 700,000
d. 7 million
3. General Mills’s Lucky Charms site, with virtual adventures starring Lucky the Leprechaun, had __________ visitors in February.
a. 27,000
b. 57,000
c. 157, 000
d. 227,000
Have you ever played a game, taken a quiz or used an app related to a food, drink or other product?
Have you ever “liked” a product on Facebook?
: How do you think things are different today than they were when ads were limited largely to print, display, radio and television?
Read the following article “In Online Games, a Path to Young Consumers,”
Critics say the ads, from major companies like Unilever and Post Foods, let marketers engage children in a way they cannot on television, where rules limit commercial time during children’s programming. With hundreds of thousands of visits monthly to many of these sites, the ads are becoming part of children’s daily digital journeys, often flying under the radar of parents and policy makers, the critics argue.
Overview | How are food and beverage marketers blurring the line between advertising and entertainment to engage young consumers, and why does this concern nutrition experts and children’s advocates? To what extent are product-related games, quizzes and apps making children both recipients and tools of marketing? In this lesson, students consider various forms of advertising, then keep logs of the ads and other branded content they encounter in a specified period, and reflect on their experiences with marketing.
Answer the following Questions
1. It is conservatively estimated that children influence more than $_______________ in food and beverage purchases each year in the United States.
a. 10 million
b. 50 million
c. 50 billion
d. 100 billion
2. In February, the McDonald’s sites HappyMeal.com and McWorld.com received a total of ______________ visitors, around half of whom were under 12.
a. 7,000
b. 70,000
c. 700,000
d. 7 million
3. General Mills’s Lucky Charms site, with virtual adventures starring Lucky the Leprechaun, had __________ visitors in February.
a. 27,000
b. 57,000
c. 157, 000
d. 227,000
Have you ever played a game, taken a quiz or used an app related to a food, drink or other product?
Have you ever “liked” a product on Facebook?
: How do you think things are different today than they were when ads were limited largely to print, display, radio and television?
Read the following article “In Online Games, a Path to Young Consumers,”
Critics say the ads, from major companies like Unilever and Post Foods, let marketers engage children in a way they cannot on television, where rules limit commercial time during children’s programming. With hundreds of thousands of visits monthly to many of these sites, the ads are becoming part of children’s daily digital journeys, often flying under the radar of parents and policy makers, the critics argue.