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Introduction to Marketing, Grade 11 / 12
Mr. Koshman LTSS
OVERALL EXPECTATIONS:
Marketing Fundamentals – 25%
By the end of this course, students will:
The Marketing Mix – 35%
By the end of this course, students will:)
Trends in Marketing – 15%
By the end of this course, students will:
The Marketing Plan – 25%
By the end of this course, students will:
ASSESSMENT AND EVALUATION OF WORK:
Assessment and evaluation will be based on the provincial curriculum expectations and the achievement levels outlined in the curriculum policy document. Students will be given numerous and varied opportunities to demonstrate their achievement of the expectations across the four categories of knowledge and skills.
Evidence of achievement can be determined from a variety of sources, including but not limited to: in-class assignments, class presentation, open-ended questions, observations, quizzes, unit tests, investigations, projects, conversations, portfolios, anecdotal records, self-assessments, etc. Not every assessment will count towards a student’s final grade. The primary purpose of assessment and evaluation is to improve student learning.
CULMINATING ACTIVITY
Culminating activities occur at or near the end of a course. They form part of the final 25% of a student’s mark. If a student is absent from a culminating activity, they must provide a doctor’s note. The culminating activity will be in the form of a complete marketing plan.
MARK CALCULATION:
Interim: A report will be given to reflect how well the student is progressing with suggestions for improvement.
Term Work: 70% of the overall grade (from all term evaluations)
Final Evaluation(s) : 30% of the overall grade: 15 % Culminating, 15 % Exam
Teachers will take various considerations into account before making a decision about the grade to enter on the report card. Determining a report card grade will involve teacher’s professional judgement and interpretation of the evidence and should reflect the student’s most consistent level of achievement with special considerations given to the more recent evidence. Marks are not merely a calculation of averages, but an evaluation of the consistent achievement of the student.
Mr. Koshman LTSS
OVERALL EXPECTATIONS:
Marketing Fundamentals – 25%
By the end of this course, students will:
- describe the process by which goods and services are exchanged;
- explain how marketing influences consumers and competition;
- demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to obtain and analyse marketing-related information;
- analyse marketing strategies used by organizations in the not-for-profit sector;
- compare the factors that influence marketing methods and activities in the global economy
The Marketing Mix – 35%
By the end of this course, students will:)
- explain the stages of product development;
- explain the factors involved in the pricing of goods, services, and events;
- compare a variety of distribution strategies and the logistics associated with them;
- demonstrate an understanding of the strategies involved in the promotion of goods,services, and events.
Trends in Marketing – 15%
By the end of this course, students will:
- explain the effects of new information technologies on marketing strategies and consumertrends;
- identify and describe various environmental, ethical, social, and legal issues that affect marketing activities;
- demonstrate an understanding of the potential for participation in the global marketplace;
- summarize, on the basis of computer research, career pathways in marketing
The Marketing Plan – 25%
By the end of this course, students will:
- explain the process of developing a marketing plan;
- develop a marketing plan for a good, service, or event;
- analyse the uses of a marketing plan
ASSESSMENT AND EVALUATION OF WORK:
Assessment and evaluation will be based on the provincial curriculum expectations and the achievement levels outlined in the curriculum policy document. Students will be given numerous and varied opportunities to demonstrate their achievement of the expectations across the four categories of knowledge and skills.
Evidence of achievement can be determined from a variety of sources, including but not limited to: in-class assignments, class presentation, open-ended questions, observations, quizzes, unit tests, investigations, projects, conversations, portfolios, anecdotal records, self-assessments, etc. Not every assessment will count towards a student’s final grade. The primary purpose of assessment and evaluation is to improve student learning.
CULMINATING ACTIVITY
Culminating activities occur at or near the end of a course. They form part of the final 25% of a student’s mark. If a student is absent from a culminating activity, they must provide a doctor’s note. The culminating activity will be in the form of a complete marketing plan.
MARK CALCULATION:
Interim: A report will be given to reflect how well the student is progressing with suggestions for improvement.
Term Work: 70% of the overall grade (from all term evaluations)
Final Evaluation(s) : 30% of the overall grade: 15 % Culminating, 15 % Exam
Teachers will take various considerations into account before making a decision about the grade to enter on the report card. Determining a report card grade will involve teacher’s professional judgement and interpretation of the evidence and should reflect the student’s most consistent level of achievement with special considerations given to the more recent evidence. Marks are not merely a calculation of averages, but an evaluation of the consistent achievement of the student.
British Columbia Education Course Objectives
Marketing includes the processes by which businesses introduce their goods, services, and ideas to potential purchasers and exchange them for value. It is one of the core elements in the entrepreneurial private enterprise system. Courses in marketing provide students with
opportunities to examine the nature and role of marketing in local and global contexts. They learn how marketing helps businesses
determine and meet customer needs, how businesses present a variety of products and services, how marketing helps individuals and firms become and remain successful, how businesses operate most effectively when individuals recognize their roles and responsibilities as consumers and producers, and how consumer decisions influence the marketplace. Students gain an understanding of the need for good customer relations and of how this attitude drives the economic system in Canada.
COURSE ORGANIZERS
Organizers used to cluster learning outcomes
within the marketing courses are as follows:
• Marketing Concepts
• Marketing Research
• Marketing Practice
• Marketing Strategies
• Global Marketing
Marketing Concepts
Marketing is the process of introducing goods and services to consumers through a marketplace. Marketing is a volatile activity, influenced by changing economic conditions as well as political, social, cultural, and legal factors. Students learn the role of marketing in the economy and how marketing affects them, both in their business lives and as consumers. The prescribed learning
outcomes include:
DESCRIPTION
• Marketing
• the importance of marketing to business
• factors that influence how businesses do
their marketing
• the role of the consumer in marketing
• how marketing addresses consumer
change and diversity
Marketing Research
Marketing research includes the study of market conditions and target populations and is used to help businesses effectively bring their products and services to potential customers. In Grade 11/12, students develop fundamental skills in this area and use a variety of research tools. They use more sophisticated tools as they move through Grade 12. When students understand the importance and the methods of marketing research, they are better able to make consumer, career, and personal decisions.
The learning outcomes include:
• the elements and uses of marketing
research, particularly in retailing
• techniques used to conduct research into
potential markets
• how information is evaluated for
marketing purposes
Marketing Practice
Marketing practice applies marketing concepts to authentic business settings. Students examine how businesses offer,
promote, and deliver products and services to consumers and how government regulations affect businesses. They become
better informed as consumers and gain a fuller understanding of their roles and responsibilities in an economic system. The
learning outcomes include:
• the importance of marketing to business
• factors that influence how businesses do their marketing
• the role of the consumer in marketing
• how marketing addresses consumer change and diversity
• what makes good customer service a priority in an organization and why it is necessary
• understanding effective retail marketing
• how businesses use communication to market their products, services, and ideas
Marketing Strategies
Marketing strategies are the processes used by businesses to market their products and services to potential customers. Students practise creative problem solving and apply analytical skills to develop effective ways to meet customer needs. The analytical and problem-solving skills they learn can help them in business and personal decision making.
The learning outcomes include:
• the elements of the marketing mix, particularly in retailing
• strategies used for different types of businesses and consumers
• how cultural and social values influence marketing
Global Marketing Global marketing involves the exchange of goods and services between companies operating internationally. The concept of global marketing may also be applied to cultural diversity within Canadian markets. Technology allows small and medium-sized companies to compete worldwide using the Internet and other electronic communications. Students explore the nature of the world economy, which can introduce career opportunities and help students make informed economic decisions when purchasing goods and services.
The learning outcomes include:
• the importance of international marketing to the BC economy
• the government’s role in regulating and assisting BC firms internationally